Author Topic: Singapore feng shui company to list in London  (Read 1012 times)

Offline Ļaughing Ģor

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Singapore feng shui company to list in London
« on: June 20, 2012, 02:43:37 AM »
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A poster showing Hillary Phang Song Hua, founder of Yuan Zhong Siu, a feng shui company in huge demand in China. (Internet photo)

Singapore-based feng shui company New Trend Lifestyle Group will list its shares on London's Alternative Investment Market on June 28, with a plan of raising 1.5 million (US$2.35 million), mainly to tap the Chinese market, where it plans to open 50 stores in three years.

The company's main brand is Yuanzhongshiu feng shui store, which was established in Singapore in 1992. The founder is Peng Zhonghua, who claimed to be a student at Shaolin Temple, the home of Chinese kung fu, and an instructor at Nanjing University. The latter qualification has proven false.

New Trend Lifestyle Group was founded in 2005 in Singapore, with operations covering Singapore, Malaysia, Hong Kong, China, Taiwan, Thailand and Indonesia. With services include astrology and feng shui consulting, it employs a staff of 150 worldwide. It made 14 million yuan (US$2.2 million) in pretax profits on revenue of 60 million yuan (US$9.43 million) last year.

The company has a branch in Guangzhou, which charges 88 yuan (US$13.80) per square meter for its feng shui consulting service. A staffer at the Guangzhou branch reports that their clients are mostly owners of private enterprises in Guangzhou and Shenzhen, who believe that such services can contribute to the development of their business.

Demand for feng shui the traditional Chinese art of creating a harmonious environment is huge, with businesspeople being its major customers. Many renowned entrepreneurs, both in China and overseas, are believers in its power to bring financial and health benefits.

To tap the demand, New Trend Lifestyle Group has created many marketing schemes, including business lectures and seminars, branding, and date selection to choose the most auspicious occasions for events.

The company is now vigorously expanding in the Chinese market via the establishment of both directly-managed and franchise stores.
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