I totally agree with you, Calvin. Some people just don't know the importance of a name. One of the most important decisions you can make about your business is the name of your company and also the name of your products.
Have you noticed some people drive around in very beautiful cars and when you look at the number plate it is a RM5 plastic number which has turned yellowish? What a waste, isn't it? They think people don't notice, but that's the first thing we notice.
And a lot of people are lazy to think of a good name, they just do alphabet soup. XYW Sdn Bhd or JLK Enterprise. This kind of ABC and XYZ names are not good enough, how to ask your customers to remember? Unless you are IBM or BMW that's OK.
